Even if it’s green, it’s not eco. friendly.
As I write, it’s London Fashion Week, which is a misnomer as it only runs from 21st to 24th September. It’s when designers and fashion houses show off, er, I mean showcase their latest clothing designs. Designs that will make a lot of money for the designers, some money for the manufacturers and some for the cheap-jack makers of copies.
What the new designs almost certainly won’t do is be kind to the environment. The fashion industry relies on making people discontent with what they are wearing, so that they can be sold something else.
It doesn’t matter that most of today’s clothes are still perfectly wearable, there is a drive to sell the consumer something else. The latest, completely unnecessary, fashion to suck in the gullible who are too afraid to resist peer pressure, to wear what they want instead of what they are persuaded they want. Fashion seems to me to bea parasitic industry, preying on insecurity in people trying to ‘fit in’, instead of having individuality.
No matter what the industry may say, fashion is consumption and it is not eco-friendly. Even if it is using re-cycled material, it is likely to be unnecessary recycling of useable clothing. Remember that while the material might be reusable, energy is still used in the recycling process.
To be eco friendly the cycle should be reduce, re-use, recycle. I suspect the fashion industry, when it does make a token effort at being green, jumps direct to the recycle option. It never reduces, that would hit profits and it doesn’t want us to reuse, when we can spend money buying something else.