Short term thinking.

The problem with thinking about a ‘better tomorrow’ is that we as a society have become too used to the now mentality. As the old saying goes, “tomorrow never comes” so we want it today. Advertisers and businesses promote this thinking relentlessly to sell us the next, or simply ‘upgraded’ product they have come up with.

Unfortunately, this kind of thinking has become pervasive and extends to a better tomorrow for the lives we lead. We have become impatient to the degree we take “tomorrow” too literally. We do not just see it as a metaphore for our future, however distant that might be. Neither are we prepared to make any meaningful sacrifice in the literal ‘tomorrow’, to make a potentially even more rewarding metaphorical tomorrow, our future.


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